The obvious angle(in 2018) is to applaud Amazon and chide Sears for the massive technological progress and stagnation respectively.
Sure Sears did well in it’s day by pioneering catalogs and selling many things one does not think about right out of the catalog(houses and cars). But somehow when the internet technology came into being they were not interested in _this_ new “catalog”. The reason I mention this phenomena is that it is very hard for CEO’s to see the future with a new technology. One must live and breathe it (like Mr Bezos did). what does it mean to “live and breathe it”?
In my opinion it requires a CEO to understand the underlying technology, which nicely segways into Cybersecurity. If one does not build cybersecurity from scratch (from the beginning). Creating security after the software is built can make it difficult if not impossible to create true Cybersecurity. In the picture above there is also an image of hurricanes which are either over land, or moving there. Which company can better absorb “hurricane of a market”? Or an actual hurricane with the required disaster recovery plans?
Let’s list some of the risks a CEO has to think about in navigating a strategy for the future:
- Innovation (how to be a better company with more profits)
- Economic environment (general economy)
- Regulations (government or industry)
- Labor Issues (employee problems)
- Natural disasters (including hurricanes – electrical storms etc)
- Criminal endeavors (including cybersecurity)
- New Competitors (with technological improvements)
- Miscommunications by CEO or other officers that cause production problems
What order should your specific list be in?
Maybe you have Labor issues first? then Production problems, competitors and Economic environment.
Usually – Natural disasters and criminals are not in the major crosshairs of a typical company.
The reason people are not focusing on Cybersecurity is that the risk or threat does not seem to be that high in their eyes.
From the VISA “Global Compromise Trends” informational image (from their presentation a couple of weeks ago) shows that current attacks are shifting from small merchants to eCommerce,financial institutions, and aggregators/ integrators or resellers. I.e. entities that affect several small businesses.
So we find out that for now the small businesses are not in the immediate cross hairs. But the coming Armageddon is surely coming (Winter is Coming), and how can I say that? It is because the criminal element is always changing and learning… developing new methods to attack anyone on the Internet. As soon as you spend no time on Cybersecurity it will catch up with you. the reason it will happen quickly and with little forewarning. Not like a Hurricane which we can see forming off shore.
The expert analyst can see things coming, but most small businesses cannot see this happening. The technological advances are coming fast, and it is too hard to figure out what is really going to affect a business in the future from the following major themes:
- AI – Artificial Intelligence and Machine Learning(Robots) are great improvements for humanity and hard to say what how it affects Cybersecurity/Innovation.
- Quantum Computing – Once the quantum computer has been built encryption and Cybersecurity will change quickly as the game changes.
- Nanotechnology – was a rallying cry and buzzword for some time, and the tech has been improving. How does this affect your world? In some ways this is already happening in current 2018/2019 computers.
- What will the space tech change here on earth, just like NASA’s moon program created many new technologies the drive to go to Mars will do the same.
So how can futurists dabbling and current innovators striving make things more difficult for the current CEO? Well, it happened for Sears… in 18 years Sears went from a still respectable retailer to a forlorn husk of it’s former self. Why? because the Sears CEO of Y2000 did not foresee the Internet as it is today, only 18 years later we cannot go without the Internet and everyone expects eCommerce to exist (this was not obvious in 2000). So how much time should you spend on the future?
Obviously it can’t be a majority of what we do, but we have to decide whether the future is worth 5-10% of your time. Out of a 40 hour work week, 2-4 hours could be spent on future endeavors. I believe this formula is at a minimum.
The question is where and how you want to go with your future time, and I would like to discuss how solving the Cybersecurity problem for good (i.e. managing it on autopilot) will free up your time in innovation.
IF you build Cybersecurity into your operation then you really do not have to worry about criminals taking a big chunk of your technology(i.e. China) and then you can truly focus on the things that probably make life more interesting (new gadgets that will increase your market share).
So let me show you how Innovation and Cybersecurity intertwines and makes for a better company in the today and into the future. Contact me to discuss